On the Victoria’s Secret Instagram , the organizers announced that Adriana Lima will be in the lineup on October 15 in New York, USA. The opening scene shows the Brazilian supermodel getting into a taxi, telling the driver “Take me home” but not giving an address. After the man asks where she wants to go, Lima apologizes and asks him to take her to the venue of this year’s event. At the end, she looks straight into the camera and tells the audience: “I’m back.”

The video has now reached nearly 10 million views after more than half a day of posting. Some of this year’s “angels” in the cast, such as supermodels Gigi Hadid and Jasmine Tookes, expressed their excitement in the comments section. Many fans call Adriana Lima a “queen”, looking forward to her appearance in the brand’s outfits.

Adriana Lima first appeared in a lingerie show in 1999 at the age of 18 and signed with the brand a year later. At the time, she was one of the show’s standouts alongside Tyra Banks, Gisele Bündchen and Heidi Klum. In November 2018, the beauty announced that she was ending her partnership with the brand, ending a series of 18 shows in nearly 20 years. On Instagram at the time, Lima thanked Victoria’s Secret for “not only giving me wings but also helping me fly.”

Victoria’s Secret was founded in the 1970s in the US, and began hosting lingerie shows and airing them on television in 1995. In 2019, the show was discontinued due to criticism of poor show quality, disrespectful comments by its former marketing director about transgender people, and sexual harassment of models. Some people believe that the brand lacks diversity by focusing only on the surreal body types of models, ignoring other types of appearance.

After much controversy and competition, the brand decided to restructure its organization, canceling the Victoria’s Secret Angel category – a project that once promoted Tyra Banks, Heidi Klum, Adriana Lima, Gisele Bündchen as key figures on the runway. In 2021, the brand launched the VS Collective campaign in collaboration with seven women of different professions, appearances, and ethnicities representing different communities. Among them are soccer player Megan Rapinoe and Miss Universe 2000 Priyanka Chopra Jonas.

In September 2023, the company held an online runway show called Victoria’s Secret: The Tour ’23 , which featured many plus-size models. A few weeks earlier, Adriana Lima made headlines when she attended the promotion of the TV show of the same name. This is a project that honors the voices and perspectives of women through the stories of 20 young creators – produced by the lingerie company.

In an interview with People at the event, Lima appreciated the changes at the brand, feeling happy that artists now have the freedom to express their talents. The supermodel also said that even though she is in her 40s and is a mother of five, she still feels recognized.

In May, the organizers announced the restart of the live show after a long period of considering fan opinions. At the end of August, the brand representative excited fans by announcing that Tyra Banks would return to the runway after 19 years. She was a “lingerie angel” throughout nine shows from 1997 to 2005. According to People , the event will feature performances by singers Cher , Tyla and Lisa (Blackpink).

Adriana Lima is a Brazilian supermodel with a height of 1.78 m. She is loved for her hot, healthy beauty. In 2016, Lima ranked second in the list of the world’s highest-paid supermodels with 10.5 million USD.

She currently lives with her boyfriend, film producer Andre Lemmers, and his two children. They welcomed a baby boy named Cyan in August 2022. She previously had two daughters, Valentina, 15, and Sienna, 12, with her ex-husband, Serbian basketball player Marko Jaric.