After Two Years, Virginie Viard Breaks Her Silence: A Bold ‘Admission’ About Diddy’s Threats and Plans to Make Jennie Kim the New Face of the Brand—Or Else! is a story that shook the fashion industry, as Virginie Viard, creative director of Chanel, finally spoke out about the pressure and threats she faced from rapper Diddy over the past two years.
Viard, who inherited Karl Lagerfeld’s legacy at Chanel, has been running the brand in a challenging environment. Diddy, who wields enormous influence in the entertainment and fashion industries, has made threats to Viard demanding that Jennie Kim, a member of the girl group BLACKPINK, become the new face of the brand. According to Viard, these demands not only represent external pressure but also a major challenge to her creative vision in maintaining Chanel’s legacy.
In a rare interview, Viard shared that Diddy had candid conversations with her about the need to refresh Chanel’s image. Diddy, known for his brand building skills and connections in the fashion world, believed that partnering with Jennie Kim would bring new appeal to the brand, especially in attracting a younger audience. However, Viard felt that such a change could damage Chanel’s core values and the legacy that Lagerfeld had built.
She also stressed that choosing a brand ambassador was not just a commercial decision, but one that fit Chanel’s identity and history. Viard was concerned that changing too quickly could lose the brand’s unique spirit. Although Jennie Kim is a rising star with a huge fan base, Viard wanted to make sure every decision was carefully considered.
The conflict between Viard and Diddy is not just a battle between two individuals, but also a reflection of the changing nature of the fashion industry. Choosing a brand ambassador has become increasingly complex, with the power of social media and personal image having a huge impact on how a brand is perceived. Diddy, as a major influencer, recognized that Jennie Kim’s presence could create a powerful appeal for Chanel, but Viard felt the need to protect the brand’s identity and heritage.
The battle between Viard and Diddy has created a lot of reactions in the fashion community. Some people support Viard, saying that she is trying to stay true to Chanel’s core values, while others say that she should be more open to change and experiment with new images. This raises the big question of whether a brand should change according to trends and market demands or stick to its traditional values.
Although Viard has spoken out, the story is far from over. She is still facing pressure from Diddy and the expectations of Chanel shareholders. Whether Jennie Kim will actually become the face of Chanel remains an open question, but it will certainly generate much debate in the fashion industry in the coming months.
In short, the story of “Virginie Viard Breaks Her Silence” is not just a clash between two prominent figures, but also part of a larger picture of change in the fashion industry. Viard has made it clear that she will not let outside pressures influence her decisions, and that her choice of Chanel face will need to reflect the brand’s true identity. This battle, while difficult, also presents an opportunity to rethink the core values that fashion brands want to convey in the modern era.
