During that conversation on the YouTube channel, we heard Roger Federer reveal a very interesting story about how his giant collection of sneakers calmed down one of his twin boys. “My boys are, we have twin boys and twin girls, and the boys are ten now. I don’t know one of the boys was in a bad mood, you like, the other week, and for some reason, I wanted to talk to him quickly and I took to this space where actually all my shoes are lined up. Behind the door, so at one point, I thought like let me show him the collection and he started to ask me all these questions, ‘What is this shoe, what is that shoe, where does this come from, why is that one so gold, oh my god you have a football shoe as well’. I was taking him through this whole journey of shoes that I had,” said Federer.Does it mean that just like him, even his kids are now starting to get into this passion for shoes? In reply to this question, Roger Federer hilariously admitted, “Well yes, actually the boys are getting into it. They are not asking me for many shoes, I am still deciding what they wear so it’s all good.” In 2019, during an interview, Federer revealed that his love of shoes has led him to own “too many“. In fact, do you know Roger Federer has more than 250 pairs of stunning shoes in his collections?He is one of the luckiest people to transform his love of shoes and sport into a new business partnership. Roger Federer, was an early investor in the Swiss shoe brand On Running. He invested in this homegrown brand in 2019. Ever, since Federer’s involvement with the brand, On has gained significant popularity in the tennis world as well. Several players like Iga Swiatek, Ben Shelton, João Fonseca, Flavio Cobolli, and a few others have now teamed up with this Swiss brand. Roger Federer’s turning his passion into an innovative business idea! While speaking about his involvement with this Swiss brand, Federer said, “I don’t think working on On has felt like work or a business.” He rather sees it as a new opportunity and more like a “fun process.” Sneakers are now increasingly becoming a significant part of men’s fashion and to have a Swiss brand excelling in this business is always special for Roger Federer.

Interestingly, his partnership with On didn’t start with a sponsorship talk, instead it started over a dinner with its founders. During that meeting, their shared values and passion for innovation and design attracted Roger Federer to start this new journey with them. “I wanted to help a Swiss brand create something cool. Do something different and make something meaningful,” said Federer. While explaining his thoughts on the first shoe (THE ROGER Pro) with On, Federer said, “It was a real learning curve. Having played so many matches and trained so hard over the past 25 years, putting everything together into one shoe was a great pleasure. I really enjoyed it.“