In a significant move, Primanti Bros., the popular sandwich chain known for its unique Pittsburgh-style sandwiches, has announced the closure of 10 locations. This decision comes in the wake of a widespread boycott linked to recent comments made by U.S. Senator J.D. Vance, which sparked outrage among many customers.

The backlash began after Vance made controversial statements regarding social issues that resonated poorly with a segment of the public. In response, numerous patrons took to social media to express their discontent, calling for a boycott of the restaurant chain due to its perceived association with Vance’s views. The situation quickly escalated, prompting Primanti Bros. to reevaluate its operations.

In a statement, the company acknowledged the challenging environment and stated, “We value our customers and their opinions. After careful consideration, we have decided to close these locations to focus on rebuilding trust within our communities.” This move is seen as an effort to mitigate the fallout from the controversy and address the concerns raised by disgruntled customers.

The closures represent a significant shift for Primanti Bros., which has been a staple in the region for decades. Many loyal customers expressed their disappointment over the closures, while others voiced support for the company’s decision to prioritize customer sentiment.

As the chain navigates this tumultuous period, industry experts are closely watching how Primanti Bros. will handle the fallout and work towards re-establishing its brand image. The company is reportedly planning to engage more actively with its community and may seek to distance itself from political affiliations that could alienate its customer base.

The situation continues to unfold, and the future of Primanti Bros. remains uncertain as it grapples with the implications of the boycott. Customers and observers alike are eager to see how the chain will adapt in the coming months and whether it can recover from this significant setback.